The Hotel Britomart
Astro Success Story
INDUSTRY
Hotel / Hospitality Industry
PRODUCTS
Six for Good Toilet Paper & Facial Tissues
LOCATION
Auckland CBD, Auckland
ABOUT THE HOTEL BRITOMART
The Hotel Britomart opened its doors on 1st October 2020 and is New Zealand’s first 5 Green Star Hotel, as recognised by the NZ Green Building Council. Smart, soulful and contemporary, the hotel is designed to allow guests to enjoy its many amenities and the best of the Britomart neighbourhood around it.
THE CHALLENGE
Sustainable, eco-friendly hotels are businesses that focus on implementing green best practices in order to significantly reduce their environmental impact. The fundamental elements revolve around maintenance, services, logistics, products, and supplies. By adopting a green corporate culture with sustainability in mind The Hotel Britomart was focused on every aspect of the hotel’s building and service delivery, as well as showing guests they care about going the extra mile.
To ensure The Hotel Britomart had a successful launch they needed to partner with a guest room supply specialist that shared the same passion for sustainability and creating superior guest experiences. The supplier needed to be able to go back to the basics and understand what the main pain points were while travelling and what touchpoints within the room would really make a difference. This was a challenge as many suppliers did not share the same philosophy or viewpoint.
THE SOLUTION
100% Kiwi owned and operated, Astro’s mission is to supply sustainable premium guest room supplies that help hotels shift from traditional materials that have been unsustainably sourced to new eco-friendly alternatives. Astro believes that sustainability is a journey, not a destination and is eager to help hotels fight the global battle against waste and to help reduce energy consumption and carbon emissions.
With over 20 years of industry experience, Astro has built a strong reputation as the go-to supply partner you can rely on and trust. This enticed Clinton Farley, The Hotel Britomart’s General Manager, to start discussions with Reuben Beatson, Astro’s Managing Director, roughly 18 months prior to the hotel’s launch.
Throughout the product review process it was vital three key components were considered:
1.Sustainability
2.Quality of products
3.Costs
Choosing the right bathroom amenities wasn’t always considered through the same sustainability lens, but now it’s just as important as choosing the right bedding. The Hotel Britomart was focussed on changing this and wanted bathroom paper products that were focussed on being better for the environment whilst being socially responsible ‘6 For Good’ paper products were developed.
Through local partnership initiatives, 6 For Good is dedicated to promoting sustainability and raising awareness for six charities that help disadvantaged kids. Complying with social and environmental standards the 6 For Good luxury embossed toilet paper and soft facial tissue are FSC Certified, meaning the paper has been socially and economically harvested to promote the practice of sustainable forestry worldwide. Additionally, all of the plastic has been removed from the packaging to help maintain the health of the land and oceans.
With the 6 For Good program not only are the charities getting the financial contribution they need to reach many children, but the exposure they receive from having the 6 for Good products in The Hotel Britomart is astounding.
Benefit One
Create a superior guest experience, made easy.
Benefit Two
Pave a new way forward with sustainability.
Benefit Three
Focused on creating personalised relationships that build long-term success.
Benefit Four
Having full visibility gives your business the necessary tools to remain competitive.
THE BENEFITS
The modern traveller is incredibly unique and diverse in the way they search for and book their accommodation. Today’s guests crave novelty and utility and want to be surprised. As a result, The Hotel Britomart wanted to offer premium sustainable guest room touchpoints to lead both social and environmental change.
Clinton says, “in the hotel space Astro is one of the larger suppliers you grow to work with. Astro covered our three key components but what I really liked about working with Reuben was his ‘yes’ mentality. You could sit down and talk about industry trends, bounce ideas off each other and come up with a solution. Reuben would actually take the time to do research, speak with their manufactures and then deliver a newly developed product offering based on our discussions. A seamless and easy process.”
“It was great to collaborate and that’s what I loved about catching up with Reuben. You don’t get that from a lot of the other players. They just import offshore stock standard items rather than customising a product that you’ve thought about. Reuben is an innovator. He works with your business to deliver what you’re looking for and within budget. Astro Hospitality is genuine and very helpful – at the end of the day they make it easy!”
"Reuben is an innovator. He works with your business to deliver what you’re looking for and within budget. Astro Hospitality is genuine and very helpful – at the end of the day they make it easy!"
Clinton Farley
General Manager
ABOUT ASTRO HOSPITALITY
With over 20 years of industry experience, Astro Hospitality has evolved into one of New Zealand’s most reputable mid-scale, upscale and luxury hotel guest room specialists. Bringing together a collection of high-quality brands, products and services Astro empowers hoteliers to provide a superior guest experience made easy.